Our search technology featured on BBC

One of our partners, Knowem.com was recently featured on the BBC using our trademark search technology.  We’re thrilled to help get that sort of publicity.

http://news.bbc.co.uk/2/hi/programmes/click_online/9573075.stm

(see 1.20 onwards)

We’re looking forward to seeing more partners getting the same sort of publicity.

If you’re interesting in partnering with us, we’ve got all the information you need at http://tmarque.com/reseller-and-affiliate/

Remarqueble and TMarque featured in Anthill Magazine

Remarqueble and TMarque were recently featured in an article on online branding.

http://anthillonline.com/remarqueble-launches-tool-to-help-companies-claim-their-brands-in-an-online-world/

The article highlighted our new trademark search and some of the great new features on our website.

Remarqueble reworks IP notification for the mobile generation

Melbourne, Australia, 8 July 2011 – Remarqueble, a leading innovator in online intellectual property, today announced a new cutting-edge integrated intellectual property rights marking system, specifically designed for the mobile generation.

Most people are accustomed to seeing some form of intellectual property rights notification on products they purchase – whether it’s a “TM”, “(R)”, “patent pending” or “patented”. Practical issues, such as space requirements, often prevent companies from detailing the full extent of their IP rights. In many jurisdictions, failure to mark a product with the relevant IP rights can have significant consequences, both for enforcement and for the company directly.

Remarqueble has solved this issue by creating images which, when scanned by a mobile phone, display the full details of a company’s intellectual property portfolio.

“Managing the marking process is time consuming and logistically difficult. We’re augmenting traditional practices to provide richer information, updated in real time. The end result is better information, delivered in a way that’s quick, convenient and relevant for the business world”

The service uses industry standard “QR Codes”, which are similar to bar codes but can carry more information. Most current generation smart phones have QR Code scanner functionality, the trend being to build this functionality into phones camera directly. Scanning a Remarqueble generated QR Code takes the customer instantly to the company’s intellectual property portfolio.

Example for Facebook, Inc. portfolio (you can scan this image with your mobile phone):

clip_image001

The codes are available to customers of Remarqueble’s TMarque search engine – http://tmarque.com.au/search

QR Code is registered trademark of DENSO WAVE INCORPORATED.

Apple and Amazon fighting it out for “App Store” trademark

Engadget.com has reported that Apple Inc is currently taking issue with Amazon’s use of “Appstore” on Android devices.  Apple’s trademark application for “App Store” has been opposed by Microsoft and is yet to be resolved.  It will be very interesting to see where this all ends up.  You can read more on the Engadget website.

Trademark used to stop AdWords advertising

Recently the Danish court held that a registered trademark can be used to prevent others advertising on that keyword in AdWords.  The court found that the use of the keyword for advertising resulted in customers viewing the competitors site when they were in fact looking for the original.  The trademark was used in the heading of the AdWords advertisement.

You can read more about how to use trademarks here:  http://www.marques.org/Class46/article.asp?XID=BHA2141

Getting a trademark in the UK is now even cheaper! £299!

A 10 year trademark registration in the UK is now even cheaper thanks to the support we’ve received from the business community.

Our trademark registration process has enabled our UK application price to drop to £299 for the entire month of December (includes all government fees and charges).  That’s amazing value, especially important in the current economic environment.

When comparing trademark registration services, please ensure that you compare the total fee – that is, including the government application fee.  Many providers, in an effort to appear cheaper, quote only their service fee, not the total fee.  You might actually end up paying double their headline price.  We don’t believe in that sort of smoke and mirrors – you need to know what it will cost in total.  We only quote total prices, including government fees.

(But if you do need to compare, our service fee is £129 during December.)

It’s on like Donkey Kong

Nintendo recently filed a trademark application in the US for the phrase “It’s on like Donkey Kong”.  It’s a well known phrase from the 80’s referencing a well known computer game by Nintendo.

When Nintendo first released Donkey Kong it had its own brand issues – claims were made that Donkey Kong was too close (a copy) of King Kong.

Trademarks are registered for particular things, so what you use the phrase for is relevant.  I’m not aware of Nintendo ever having used “It’s on like Donkey Kong” in relation to the game itself.  But then again, I’m not aware of anyone else having used the phrase in relation to computer software.

It will be interesting to see where this one ends up.

You can follow trademark applications from a select group of the largest companies on our twitter page at http://twitter.com/tmarque

90 to 95% of domain name complaints related to trademarks

Network Solutions, the company that administers the .com domain name registry, has recently revealed that 90 to 95% of domain name complaints are based on trademarks.  This highlights the importance of owning both the domain name and the related trademark.

You can read more about the issue here: http://news.cnet.com/Trademarks-haunt-domains/2100-1023_3-205061.html

1saleaday.com.au shut down by trademark dispute

An Australian website has been forced to close after a trademark dispute with a US company of the same name.

According to the dispute, the US owner tried to establish the 1SaleADay website in Australia with the assistance of Australian representatives.  The relationship did not go well and there was a dispute regarding the ongoing use of the trademark as a domain name.

The US owner then applied to have the domain name transferred to them.  The Panel concluded:

“In this Panel’s opinion, it is clear that the Respondents registered the disputed domain names because they were aware of the Complainants’ business under the 1SALEADAY trademark and wished to benefit from the goodwill and reputation of that business and trademark without first obtaining the consent of the Complainants to do so. It follows that the Respondents’ provision of goods or services under the disputed domain names before notice of this disputed was not a bona fide use of the disputed domain names of the type envisaged by paragraph 4(c)(i) of the Policy. The Complainants have made out a prima facie case of the Respondents having no right or legitimate interest in the disputed domain names, and the Respondents have not rebutted this prima facie case. Accordingly, this Panel finds that the Respondents have no rights or legitimate interests in the disputed domain names.”

This highlights the issues involved with trademarks and domain names and the importance of setting the ground rules early.

Here is the Australian trademark application for “1SaleADay” – link

Here is the WIPO dispute – link

UK Intellectual Property Office–back online after hacking

The UK Intellectual Property Office is now back to full operation after a denial of service attack left it with reduced functionality.

You can read more about it here – http://www.worldtrademarkreview.com/daily/detail.aspx?g=1A3F2409-CCCB-4134-885D-06730836AD7E

Thanks for your patience.

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