It’s on like Donkey Kong

Nintendo recently filed a trademark application in the US for the phrase “It’s on like Donkey Kong”.  It’s a well known phrase from the 80’s referencing a well known computer game by Nintendo.

When Nintendo first released Donkey Kong it had its own brand issues – claims were made that Donkey Kong was too close (a copy) of King Kong.

Trademarks are registered for particular things, so what you use the phrase for is relevant.  I’m not aware of Nintendo ever having used “It’s on like Donkey Kong” in relation to the game itself.  But then again, I’m not aware of anyone else having used the phrase in relation to computer software.

It will be interesting to see where this one ends up.

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