Trademark used to stop AdWords advertising

Recently the Danish court held that a registered trademark can be used to prevent others advertising on that keyword in AdWords.  The court found that the use of the keyword for advertising resulted in customers viewing the competitors site when they were in fact looking for the original.  The trademark was used in the heading of the AdWords advertisement.

You can read more about how to use trademarks here:  http://www.marques.org/Class46/article.asp?XID=BHA2141

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